How Japanese Families Choose Randoseru | 2027 Models Start
In Japan, many families begin searching for a Randoseru (traditional school backpack) more than a year before their child enters elementary school. At Ikedaya, we began accepting orders for the April 2027 school year on January 29, 2026.
You might wonder why families begin looking for a Randoseru so early. Today, with so many options available, more families prefer to take their time finding a bag that truly suits their child's preferences. Parents who care about color, design, and brand often start gathering information early and visit stores to try backpacks on in person.
Of course, some families choose to purchase a Randoseru just before school starts, and that is perfectly fine as well. The way families choose a Randoseru differs from one household to another.
The Diversification of Randoseru: From "Black & Red" to a Rainbow of Colors
In the past, the rule for Randoseru colors in Japan was simple: black for boys and red for girls. Manufacturers mainly produced these two colors, and stores kept ample stock, allowing customers to take their purchase home the same day.
Today, however, colors, shapes, materials, and designs have become incredibly diverse. At Ikedaya, to ensure each customer receives their desired model and color, we primarily use a reservation system. Randoseru are made to order and delivered in time for the school entrance ceremony in April.
The Backpack Every Child Dreams Of
You might think, "Is it really necessary to spend so much time choosing a child's backpack?" But for many Japanese children, receiving a Randoseru is a major milestone. Watching their older siblings, friends, and neighbors carry theirs, children eagerly look forward to the day they receive their own. Comparing favorite colors and designs with their family becomes an exciting and memorable experience.
Why Parents Prioritize Quality and Peace of Mind
Taking the time to choose a Randoseru isn’t just about the child's excitement. Parents take this decision seriously because a Randoseru is meant to be used every school day for six years. It is a significant investment, so parents carefully consider factors such as durability, weight, material texture, and comfort. The desire to balance long-lasting quality with a design the child truly loves is what leads many families to take their time when choosing the right Randoseru.
A Family Event: Celebrating Growth Together
For parents, choosing from a wide range of colors and designs—options that didn’t exist when they were children—is part of the fun. In Japan, it is also common for grandparents to financially support (or "sponsor") the purchase of the Randoseru. Visiting the store together to pick out the backpack becomes a meaningful family experience and a precious memory, marking an important step in a child’s growth.
Overseas Shipping and In-Store Stock
Please note that Ikedaya does not accept advance reservations for overseas shipping of future models. However, at our physical stores in Japan, we may have some models available for immediate purchase and same-day take-home (for customers visiting from overseas). Please feel free to ask our staff.
You can also purchase Ikedaya Randoseru that are available for international shipping directly from our website below:
