What Makes Japanese Randoseru Unique? The Appeal of Ikedaya’s Simple Design

In many countries outside of Japan, including Western countries and other parts of Asia, children’s school backpacks often feature bright colors, patterns, or popular characters. However, Japanese randoseru are surprisingly simple in design. Among them, Ikedaya’s randoseru stand out for their minimalistic style, with as little decoration as possible.
At first glance, they may seem plain, but this simplicity is the standard in Japan. It reflects a uniquely Japanese aesthetic—designed to be used for six years without becoming outdated.

Simple, Yet Available in a Wide Range of Colors

Despite their simple design, Ikedaya’s randoseru come in a variety of colors. From pastel shades like mint and lavender to more subdued tones like camel and antique wine, there are plenty of options to choose from. While they don’t have flashy patterns, this makes them easy to match with any outfit and ensures they cater to different children’s preferences.

Customizable with "Removable Embroidery Stickers"

While Ikedaya embraces simplicity, they also consider how children's tastes evolve over time. A character or design a child loves in the early years may no longer be their favorite as they grow. To accommodate this, Ikedaya does not add permanent embroidery to the randoseru itself. Instead, they offer "removable embroidery stickers." These can be easily attached or removed, allowing children to personalize their bags in a way that suits their changing preferences. With designs like swords and rainbows, kids can enjoy customizing their randoseru to match their current favorites.

＊Embroidery sticker purchases are only available at Ikedaya physical stores in Japan.

Why No Embroidery? Prioritizing Durability

Some randoseru on the market feature embroidered designs sewn directly onto the material. However, Ikedaya intentionally avoids this. The main reason is durability. Embroidery can make seams more vulnerable to water absorption and fabric wear over time. To ensure long-lasting quality, Ikedaya keeps the design simple while offering customizable stickers. This way, children can express their individuality without compromising durability.

A Design That Grows with the Child

Because Ikedaya’s randoseru do not have bold patterns, they remain suitable for any grade level. In Japan, a key expectation of a randoseru is that it will last for six years. The simple design prevents it from feeling outdated as the child grows, while also maintaining durability. The addition of removable embroidery stickers provides a playful touch, allowing kids to personalize their bags while still ensuring long-term usability.

Ikedaya’s randoseru perfectly balance simplicity with customization, embodying both Japanese aesthetics and practicality. Experience the charm of Japanese design for yourself!

If you're wondering whether a child can continue using the same randoseru throughout their growth years, >>check out this article<<